Hunters versus Farmers
Hunters need the stimulation of a transaction, and appreciate the associated visibility and recognition.Farmers/account managers find prospecting to be laborious or are unfulfilled with a transaction unto itself. They prefer the potential of a quality longer term relationship (including a series of transactions, fulfillment of business needs, etc.)Both profiles are motivated by compensation. In fact, some hunters can also farm, given the appropriate compensation structure. However, a strong hunter profile cannot tolerate the lack of peaks and valleys, and visibility. Hunting has two components: 1) Prospecting 2) Qualifying/Closing. Many farmers could … Continue Reading
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