Business Intelligence enterprise software and its impact on the Sales, Sales Engineering, and Professional Service careers

Candidates with Business Intelligence backgrounds may benefit from being aware of related technology trends where their skills may be better appreciated.

How can the term Business Intelligence be viewed? Many different technologies and projects can be tightly or loosely related to the “BI” ecosystem. 

Data needs to be extracted, housed, manipulated, interpreted, and shared.   Depending on the size of the company and project, each of these phases can represent different technologies and discussions. Traditional technologies associated with these different phases include data warehousing, data modeling, dash board, performance management, financial reporting, OLAP, and ETL.    Some aspects of this continuum include highly technical discussions and others more related to the information needs of business users.

Business Intelligence is most commonly associated with gaining access to data in a way where users can better see what has already transpired relative to sales, profits, human resources, marketing, manufacturing, etc.  However, there also disciplines within business intelligence such as “data analytics” that enable the users to interpret or even speculate about why trends are occurring and speculate what may happen in the future.   Analytics can occur outside the traditional “business” functions, such as web analytics.

“Enterprise search” has been a popular technology that enables users to apply business intelligence concepts to unstructured content, i.e., web content, documents, emails, etc.  

Candidates should be aware of where can they extend their careers across the evolving world of Business Intelligence.   Be sure to recognize where you need additional technical training or at least read publications that increase your credibility with the evolving vernacular.   Awareness precedes the next important step of communicating where you have been versus where you are going.   Communicating without initial thought and awareness sounds like senseless babble or generic blah; conversely, awareness without communication is a waste.



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